Cheryl Musial, RN, BSN

Principal, Raising Help

Chief Strategy Officer, Mopdog Creative + Strategy

Cheryl has more than 25 years of experience in healthcare, marketing, sales and development leadership positions. Since 1997, she has served as the Chief Strategy Officer for Mopdog and, in this role, she has applied her marketing communications, strategic planning and brand positioning expertise to local, regional, national and global companies. Her expertise has helped C-Suite executives and marketers plan, implement and achieve more from their strategic development, brand communications and marketing efforts. In 2013, she and her husband William, launched Good Dog Foundation, a 501(c)3 focused on charitable giving to improve the lives of children and support families in need. In 2015, they launched Raising Help, a company focused on assisting non-profit organizations to implement and sustain stakeholder engagement to best achieve their mission. Also, Cheryl is an active healthcare consultant with more than 25 years of senior leadership experience in marketing and sales in the post-acute care sector.

Prior to joining Mopdog, Cheryl held senior leadership positions in the healthcare industry, including vice president for sales and marketing for publicly held pharmacy services corporations. Through her leadership, she assisted the organization to grow from start-up to revenues exceeding $1B. Cheryl’s accountability for all development, sales and clinical marketing programs involved managers and 100 salespeople and clinical nurse consultants, market positioning, product and services development, board development and PR strategies. She also played an integral role in new company acquisition and merger analyses. Cheryl assists numerous local boards and non-profit organizations. She has also received numerous awards and recognitions, including 2009 West Cobb Citizen of the Year, 2009 Tribute to Women Leaders Honoree and Cobb Chamber 2015 Woman of Distinction nominee.